Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood.
Before prescribing an antidote for socially conscious fans who want to enjoy the tournament with as little political guilt as possible, it helps to get a grip on this event with the help of a few specific examples. Of course this tournament is about politics and economics, and the extremes of the debate about its value are well established.
In one corner, we find President Zuma, who argues "This explosion of national pride is a priceless benefit of the World Cup tournament.
For marginalised groups with little economic and political power, athletics can be one of the few access paths to the public sphere. This is true both for marginalised racial and ethnic groups within developed nations, and for economically disadvantaged countries in the global arena.
The opportunity is a double-edged sword. Detractors contest the presumption that everyday citizens reap tangible economic benefits from such spectacles and athletic successes. Critics also warn us about casting visibility on the field as an indicator of social justice and equal opportunity in broader society.
However, many argue that the economic benefits are legitimate, and that a successful spectacle can turn perception into reality, spurring further corporate investment in communities that desperately need it.
Barcelona and Sydney are ushered forth as cities that gained the most from hosting such events, as the positive economic impact of the Olympics on each city continues today. In the case of the World Cup, this ideological war encapsulates all sorts of skirmishes, resolutions, and anomalies that raise our antennae.
For starters, football has traditionally been the sport of choice and necessity for black South Africans. The vast majority of tournament favourites are nations with developed economies and histories as colonial powers.
Off the field, multinational corporations have their fingerprints and brand names all over the World Cup product. Black Eyed Peas, Shakira, and John Legend remained on the bill, but Fifa did increase the number of local acts from three to seven shortly before the concert.
The politically astute sports fan has to find a middle ground between the extremes of doom and utopianism. For those of us who love football, relentlessly disparaging and boycotting the tournament is simply not an option.
But we can love and enjoy the game while attending to and acting upon continued injustice and inequality. Even if you subscribe wholeheartedly to the notion that hosting the World Cup constitutes a political and economic boon, do not pretend that deep and unjust social inequities are no longer a problem.
Watch South Africa, and suffer and rejoice with your team during the World Cup. If South Africa falls off our lips and our consciousness once the trophy is hoisted, we all lose.The time has arrived for the FIFA World Cup to start in South Africa.
All South Africans are excited, because the South Africans like to unite behind their national sport teams! How will South Africa benefit from hosting the World Cup? Tweets that mention 3 Main Benefits From Soccer World Cup | Virtual Project Management. While a mega-sport event is scheduled at least once every year somewhere in the world, these events are rare occurrences for the host cities and countries.
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The hosting of the FIFA World Cup, which has pumped an estimated Rbillion into the local economy, has rebranded South Africa and created a favourable climate for direct foreign investment.
World Cup Advantages And Disadvantages. FIFA World Cup South Africa The Social, Injustice in Qatar hosting the FIFA World Cup Thesis Statement: The state of Qatar should be denied the privilege to host the greatly anticipated.
Sep 08, · Check out our top Free Essays on Advantages And Disadvantages Of Hosting World Cup to help Saved Papers ; Free Essays on Advantages And Disadvantages Of Hosting World Cup Abstract This manuscript delivers a broad summary of how infrastructure industry impacts on the economy of South Africa, concentrating on the FIFA.